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7 Best Practices for Updating Your E-Commerce Website
  • 30 Dec 2022

7 Best Practices for Updating Your E-Commerce Website

Updating WordPress blogs as a freelance agency designer can be a lot of fun. You may be able to conduct thorough brand research, modernize a website, or investigate new capabilities that will "wow" your client.

However, as you are s aware, when it comes to e-commerce websites listed in the world modifications, there are several elements to consider before making any changes.

I've created this post with tips from Flywheel's Happiness Consultants and members of the Agency Partners Program to assist these site improvements with minimum disruption or lost sales.

5 indicators that it's time for an e-commerce makeover:

We are all aware that simply because a client requests a complete site makeover, that is not necessarily the ideal choice for them. When it comes to e-commerce website templates, if you don't have to redesign them, it's sometimes advisable to try to get by with upgrades.

·         Is the navigation simple to use?

·         Are our product pages straightforward to navigate and purchase from?

·         Are the website and checkout flow mobile-friendly?

·         Do music and widgets appear correctly?

·         Is it simple to see the cart?

While a website redesign isn't the only option to address some of these difficulties (and it's certainly not the only way to boost conversion rates), it is one way to address a few of the underlying problems, especially if you're experiencing more than one.

 The site has a significant bounce rate:

A high bounce rate, like a low conversion rate, can indicate something the present site design isn't connecting with customers. Slow load times are the main offender.

According to a 2017 Google study, the risk of bounce increases by 90% as page load time climbs from 1 ms to 5 seconds.

A high rate of bounces immediately leads to loss for e-commerce website projects. If you can repair it for your clients, you'll be providing them with a lot of worth.

Again, whereas a redesign isn't the only option to ramp up your WordPress site, it may be necessary indeed that cause appears to be some of the site's technology.

If now appears to be the appropriate time to migrate to E-commerce or upgrade to the top 10 e-commerce website system, it may make sense to consolidate each of these adjustments into one update rather than gradually spreading them out.

Your client is getting complaints from customers about the operation of the website:

If something is wrong that is a pretty solid argument to redesign it. User experience is crucial for e-commerce website design since you want the end user to feel comfortable inputting credit card details, adding a mailing address, and providing other personal information to your client's site.

If you and your client do not test their site regularly, functional issues may go unreported for a long time. If portions of your client's website are faulty or confusing, perhaps they have customers who aren't scared to provide criticism and will write an email or file a support

The developer no longer supports the site's theme or a critical plugin:

Our is the most explanation for just a redesign on this list, and it could be to blame for low conversions, a high bounce rate, and faulty functionality. If your client's site is dependent on technology that is no longer supported, it's only a matter of time till a redesign is required.

However, before you leap to conclusions about just a motif or plugin discontinued, research to find out what's going on. Perhaps the plugin and theme author made an update that your customer missed, or yet they've been acquired by a different firm with a support approach.

You are currently reading this article:

If you've arrived here, I'm betting something within your gut tells you that improvements are required for your client's e-commerce website to allow it to grow.

While you should specify the exact purpose of a redesign, when you and the client agree on the magnitude of the changes required, that's a sufficient reason to prioritize it rather than attempting to get by with modest adjustments.

A redesign will require a lot of effort, but keep in mind that amount of labor (and potential difficulties) will only rise the longer your put off dealing with any underlying issues. If you've arrived here, I'm betting something within your gut tells you that improvements are required for your client's e-commerce website to allow it to grow.

Why should you exercise caution when updating e-commerce sites?

To be clear, "caution" does not mean "do not do it." Web developers update e-commerce sites daily, and you can, too!

While I say "conservative," I mean there are a few more things to consider when updating e-commerce stores, and thinking about them before pushing anything to production will save you a lot of grief.

Downtime equals lost sales and diminished credibility:

Downtime is undoubtedly something you aim to minimize with each of your client's sites, but uptime is best for an e-commerce website. If visitors to the site visit your client's shop, they don't have the opportunity of becoming customers and are more likely to take their money elsewhere.

The stakes are slightly higher when dealing with an e-commerce website. As a result, it's best to be ready before making any changes.