7 Best Practices for Updating Your E-Commerce Website
Updating WordPress blogs
as a freelance agency designer can be a lot of fun. You may be able to conduct
thorough brand research, modernize a website, or investigate new capabilities
that will "wow" your client.
However, as you are s
aware, when it comes to e-commerce websites listed in the world
modifications, there are several elements to consider before making any
I've created this post
with tips from Flywheel's Happiness Consultants and members of the Agency
Partners Program to assist these site improvements with minimum disruption or
indicators that it's time for an e-commerce makeover:
We are all aware that
simply because a client requests a complete site makeover, that is not
necessarily the ideal choice for them. When it comes to e-commerce
website templates, if you don't have to redesign them, it's
sometimes advisable to try to get by with upgrades.
Is the navigation simple to use?
Are our product pages straightforward to
navigate and purchase from?
Are the website and checkout flow
Do music and widgets appear correctly?
Is it simple to see the cart?
While a website redesign
isn't the only option to address some of these difficulties (and it's certainly
not the only way to boost conversion rates), it is one way to address a few of
the underlying problems, especially if you're experiencing more than one.
The site has a significant bounce rate:
A high bounce rate, like
a low conversion rate, can indicate something the present site design isn't
connecting with customers. Slow load times are the main offender.
According to a 2017
Google study, the risk of bounce increases by 90% as page load time climbs from
1 ms to 5 seconds.
A high rate of bounces immediately
leads to loss for e-commerce website projects.
If you can repair it for your clients, you'll be providing them with a lot of
Again, whereas a redesign
isn't the only option to ramp up your WordPress site, it may be necessary
indeed that cause appears to be some of the site's technology.
If now appears to be the appropriate time to migrate to E-commerce or upgrade to the top 10 e-commerce website system, it may make sense to consolidate each of these adjustments into one update rather than gradually spreading them out.
client is getting complaints from customers about the operation of the website:
If something is wrong
that is a pretty solid argument to redesign it. User experience is crucial for e-commerce
website design since you want the end user to feel
comfortable inputting credit card details, adding a mailing address, and
providing other personal information to your client's site.
If you and your client do
not test their site regularly, functional issues may go unreported for a long
time. If portions of your client's website are faulty or confusing, perhaps
they have customers who aren't scared to provide criticism and will write an
email or file a support ticket.is
developer no longer supports the site's theme or a critical plugin:
Our is the most
explanation for just a redesign on this list, and it could be to blame for low
conversions, a high bounce rate, and faulty functionality. If your client's
site is dependent on technology that is no longer supported, it's only a matter
of time till a redesign is required.
However, before you leap to conclusions about just a motif or plugin discontinued, research to find out what's going on. Perhaps the plugin and theme author made an update that your customer missed, or yet they've been acquired by a different firm with a support approach.
are currently reading this article:
If you've arrived here,
I'm betting something within your gut tells you that improvements are required
for your client's e-commerce website
to allow it to grow.
While you should specify
the exact purpose of a redesign, when you and the client agree on the magnitude
of the changes required, that's a sufficient reason to prioritize it rather
than attempting to get by with modest adjustments.
A redesign will require a
lot of effort, but keep in mind that amount of labor (and potential
difficulties) will only rise the longer your put off dealing with any
underlying issues. If you've arrived here, I'm betting something within your
gut tells you that improvements are required for your client's e-commerce
website to allow it to grow.
should you exercise caution when updating e-commerce sites?
To be clear,
"caution" does not mean "do not do it." Web developers
update e-commerce sites daily, and you can, too!
While I say
"conservative," I mean there are a few more things to consider when
updating e-commerce stores, and thinking about them before pushing anything to
production will save you a lot of grief.
equals lost sales and diminished credibility:
Downtime is undoubtedly
something you aim to minimize with each of your client's sites, but uptime is best
for an e-commerce website. If visitors to the site
visit your client's shop, they don't have the opportunity of becoming customers
and are more likely to take their money elsewhere.
The stakes are slightly higher when dealing with an e-commerce website. As a result, it's best to be ready before making any changes.