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Advantages of Responsive Web Design for Your Business
  • 25 Feb 2023

Advantages of Responsive Web Design for Your Business

There is no doubt that since Google stated that mobile-friendly, webpages would get an increase in their web search rank in 2015, responsive website has grown in popularity and relevance.

Yet the responsive design has a long history. In reality, approximately 2002 saw the creation of the initial website with such a layout that adjusts to various browser viewport sizes. The responsive website design was indeed a natural outcome of technological innovation and the reality that creating for the internet always required designing for a variety of screen sizes.

Nevertheless, it wasn't until 2010 that Ethan Marcotte, a freelance web developer who wrote a book on adaptable web design, formally created the phrase "responsive web design."

Advantages of Responsive Web Design

There are several advantages to responsive web design. It may have a favorable effect on your SEO, currency exchange rates, customer experience, and several other business factors that support your expansion. These are the top advantages and characteristics of responsive web design.

Improved User Experience

A responsive website provides a better user experience. The amount of time visitors spend on your website is a key indicator of the quality of the user experience. They won't remain on your website if they have to continually pinch and zoom and find it difficult to use or navigate.

Yet, if your website adapts to the shift in screen size, visitors won't have any trouble using the menus, links, buttons, or completing forms. They'll have a better user experience as a consequence, and they'll stay on your site longer.

The increased word-of-mouth recommendations and new clients that result from enhanced user experience as well as site usability may benefit your company.

An Increase in Mobile Traffic

According to statistics, mobile devices accounted for over 52% of all worldwide online traffic in the fourth quarter of 2017. It represents more than half of any Internet traffic as well as proves that adaptable web design is a need. Start by examining the percentage of mobile visitors to your site and how long they stay there. After that, put responsive design into practice and contrast the two figures. You'll see a rise in mobile traffic as your website adjusts to the viewing width as well as longer session times from those same users.

Faster Website Development

Creating a distinct smartphone version of your website that was delivered when lower screen size was identified was formerly a standard technique. Unfortunately, creating a mobile edition of your location takes longer than creating a responsive site that looks fantastic and functions well on every device that your visitors use. Since your developer must design two websites rather than one, the expense of a mobile site version is another drawback.

Easier Maintenance

The ease of website maintenance is directly related to the previous statement. Your employees or development team will have to split their time and resources between administering two websites if you have two different versions of your website. With the importance of responsive web design, your employees can concentrate on more crucial activities like marketing, A/B test, customer care, product or content creation, and more by spending less time doing maintenance work.

No Duplicate Content Penalty

Another thing to bear in mind is that by having two different versions of your website, you're producing duplicating material. Even if search engines are becoming more intelligent every day, they must still know which website edition is more crucial. Regardless of whether the URL changes while utilizing a smartphone version of the site, the content stays the same.

Simpler Website Analytics

You need to monitor two sets of website analytics when you have separate versions of your site so you can see where your visitors come from and how they are interacting with your content. As a result, you must monitor several registration and thank-you pages, conversion touchpoints, funnels, and other things.

Better Website Loading Times

Responsive websites often load more quickly on all platforms, particularly on smartphones as well as tablets. Today's responsive images and fluid grids make a page load significantly quicker, which directly impacts how long a commitment level is on your website. If pages take more than three minutes to load, 53% of mobile users would leave the site, according to a study. According to the same study, websites that load quickly have increased user engagement and conversion rates. This illustrates how important responsive site design is.

Lower Bounce Rates

The proportion of users to a given website that leaves after just seeing one page is known as the "bounce rate." A responsive website, as we've already discussed, encourages users to remain on your page longer, lowering your bounce rate. Visitors are more likely to browse other pages of your website, read them, and take advantage of what you have to offer.

Higher Conversion Rates

The first steps to enhancing the user experience of your visitors and fostering trust are more time spent on your site as well as a reduced bounce rate. Better conversion rates—whether conversion means completing a purchase, joining your newsletter, or scheduling a call—are the result of enhanced user experience and trust. An adaptable website is essential when you consider that typical smartphone exchange rates are 64% higher than those on desktops.

Better SEO

Better search engine ranking is another benefit of responsive site design. Starting in April 2015, Google considers your website's responsiveness as one of the factors that affect where it appears on the results page of search engines. If your website doesn't pass the search engine giant's mobile-friendly test, it will appear lower on the objectives achieved than if it does.

Better Backlinks

Moreover, it's important to note that a responsive website might be beneficial for backlink development. Each SEO plan needs backlinks because they demnce.