BONUS – Revamp old articles with more organic traffic potential
Nobody wants to work more
than is necessary, & why should they? Why devote five hours to Plan that
when Plan B requires less time and is twice as effective?
Even though it might seem
obvious, many businesses spend considerable time creating new website content
when boosting organic traffics
and should be updating their current blog posts & landing pages.
Why? When the user thinks
about it, the answer is very logical:
especially Google, are erratic.
You can never be entirely
confident which of the blogs or even your inbound marketing will perform the
best — or which keywords they'll rank for when they do and increase website traffic — no matter how
skilled you are in employing the AdWords keywords or just how directed your SEO
strategy is. You must publish your post and then wait to observe the course the
results play out beyond time ostensibly).
in-depth guide might take you a week to research and write, but after a month
you might discover that a 300-verb blog that also accepted you a tenth of that
time to register is getting more traffic.
to Select the Most Effective Pages to Change to Boost Organic Traffic
Not every post already
published on a blog needs to be revised. Here's how to get traffic to your website
fast to tell which ones are which:
Access Google Analytics.
From the left-hand menu,
Select All Traffic, then source/medium and
Next, select Secondary Dimension.
Then select Behavior, followed by Landing Page
from the drop-down menu.
After completing these
steps, you'll be competent to see which landing pages accept the most organic Google traffic.
In other words, these are the pages that users typically land on when Google
directs them to someone's website based on their searches.
Take a look at the top
100 outcomes. You are currently looking at the blog posts that Google sends its
natural users. Examine them and ask yourself:
Which of your website's
pages is highly trafficked by search engines despite having relatively little
Which recent posts have
received a lot of attention?
Can the posts I've
identified provide more detail, tips, or information?
to Improve Organic Traffic by Editing Old Blogs
Finding the pages on your
site that receive the most traffic via organic searches is just the first step;
the next is to figure out how to make those pages even juicier for serps so
that you can absorb all of the sweet, sweet organic search traffic you can.
the word count.
Increasing the word count
of the blog post you've chosen, but don't just fluff it up, is one easy way to
boost organic traffic
if it has fewer than 2,000 words. Verify that any content you include also adds
value. Add brand-new sections that address topics you haven't yet introduced
rather than weakening existing paragraphs. The increased word count will almost
certainly allow you to include more keywords.
the density of keywords.
Enter the URL of your
post into SEMrush to see which keywords it is already ranking for. Are there
any keywords with a top search engine volume for which you are currently
ranking just on the primary page of the SERPs?
Look at the keywords in positions 2 through 10, and try optimizing for these first. Getting from third to first place for a term with search volume can significantly increase organic traffic. A page that already ranks for a keyword makes it more Spartan to move it up the SERPs.
keyword strings should be targeted.
If your page ranks for a
keyword like "social media management," how to increase website traffic
through social media you might want to consider long-tail
keywords like "social media management pricing or "social media
administration resources." It's possible that adding sections covering
these discussions won't be as difficult. You'll also get the added benefit of
increasing the page's overall keyword density by including a few more long-tail
an eye on your website's rankings as they improve.
Redesigning your previous blog posts is a content marketing strategy, and like any other strategy, it works best when you keep an eye on your progress over time. Not only will you see how your endeavors have paid off, but you might also discover ideas for new posts or even ways to re-optimize your updated pages to how to drive traffic to your website.