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BONUS – Revamp old articles with more organic traffic potential
  • 23 Mar 2023

BONUS – Revamp old articles with more organic traffic potential

Nobody wants to work more than is necessary, & why should they? Why devote five hours to Plan that when Plan B requires less time and is twice as effective?

Even though it might seem obvious, many businesses spend considerable time creating new website content when boosting organic traffics and should be updating their current blog posts & landing pages.

Why? When the user thinks about it, the answer is very logical:

Search engines, especially Google, are erratic.

You can never be entirely confident which of the blogs or even your inbound marketing will perform the best — or which keywords they'll rank for when they do and increase website traffic — no matter how skilled you are in employing the AdWords keywords or just how directed your SEO strategy is. You must publish your post and then wait to observe the course the results play out beyond time ostensibly).

A 3,000-expression in-depth guide might take you a week to research and write, but after a month you might discover that a 300-verb blog that also accepted you a tenth of that time to register is getting more traffic.

How to Select the Most Effective Pages to Change to Boost Organic Traffic

Not every post already published on a blog needs to be revised. Here's how to get traffic to your website fast to tell which ones are which:

Access Google Analytics.

From the left-hand menu, select Acquisition.

 Select All Traffic, then source/medium and Google (organic).

 Next, select Secondary Dimension.

 Then select Behavior, followed by Landing Page from the drop-down menu.

After completing these steps, you'll be competent to see which landing pages accept the most organic Google traffic. In other words, these are the pages that users typically land on when Google directs them to someone's website based on their searches.

Take a look at the top 100 outcomes. You are currently looking at the blog posts that Google sends its natural users. Examine them and ask yourself:

Which of your website's pages is highly trafficked by search engines despite having relatively little content?

Which recent posts have received a lot of attention?

Can the posts I've identified provide more detail, tips, or information?

How to Improve Organic Traffic by Editing Old Blogs

Finding the pages on your site that receive the most traffic via organic searches is just the first step; the next is to figure out how to make those pages even juicier for serps so that you can absorb all of the sweet, sweet organic search traffic you can.

Increase the word count.

Increasing the word count of the blog post you've chosen, but don't just fluff it up, is one easy way to boost organic traffic if it has fewer than 2,000 words. Verify that any content you include also adds value. Add brand-new sections that address topics you haven't yet introduced rather than weakening existing paragraphs. The increased word count will almost certainly allow you to include more keywords.

Increase the density of keywords.

Enter the URL of your post into SEMrush to see which keywords it is already ranking for. Are there any keywords with a top search engine volume for which you are currently ranking just on the primary page of the SERPs?

Look at the keywords in positions 2 through 10, and try optimizing for these first. Getting from third to first place for a term with search volume can significantly increase organic traffic. A page that already ranks for a keyword makes it more Spartan to move it up the SERPs.

Similar keyword strings should be targeted.

If your page ranks for a keyword like "social media management," how to increase website traffic through social media you might want to consider long-tail keywords like "social media management pricing or "social media administration resources." It's possible that adding sections covering these discussions won't be as difficult. You'll also get the added benefit of increasing the page's overall keyword density by including a few more long-tail keywords.

Keep an eye on your website's rankings as they improve.

Redesigning your previous blog posts is a content marketing strategy, and like any other strategy, it works best when you keep an eye on your progress over time. Not only will you see how your endeavors have paid off, but you might also discover ideas for new posts or even ways to re-optimize your updated pages to how to drive traffic to your website.