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Complete an SEO Audit on Your Website
  • 20 Mar 2023

Complete an SEO Audit on Your Website

What is an SEO audit?

To ensure that your website is operating as well as it can in search results, you should do an SEO audit of your online assets. This entails learning:

Harnessing and building on triumphs and strengths.

There are errors to correct and low-hanging fruit to seize.

Something isn't working, and you ought to do less of it.

Something has to be improved that isn't working.

The problem is that SEO has so many parts that the procedure may easily become overwhelming. In this essay, we've condensed the SEO audit process into 10 key phases, but if your website is vast, you may also think about categorizing your SEO audits. The sorts of SEO audits are listed below.

Types of SEO audit:

If your website is vast, you might want to think about the various SEO audit kinds so you can divide your SEO audit into separate areas.

SEO content audit:

This refers to finding possibilities to enhance the truthfulness, relevance, and quality of the material on the sites you want to drive more traffic to or rank higher. Here, Google E-A-T will be your guide. Later on in this essay, we'll go into greater detail on updating and renewing material. Finding possibilities to optimize for the highlighted snippet, the questions that others have asked, and passage ranking may also be part of this sort of audit.

On-Page SEO audit:

Making certain that a page's backend components are optimized for search crawlers is referred to as this form of SEO. An on-page SEO audit would involve reviewing Meta descriptions, Meta titles, image alt text and compression, and more.

Off-Page SEO audit:

Examining other sites and even other domains that connect to the pages you want to enhance as part of an off-page SEO audit may include examining the amount, quality, distribution, and recency of these links.

Technical SEO audit:

While on-page activities like image optimization will be included in this kind of SEO audit, performance indicators like site speed and security will be the main focus. An audit of your technical SEO will show you where you can make code changes, stop spam, move from HTTP to HTTPS, and more.

Local SEO audit:

To increase the online exposure of your business, local SEO employs several different strategies. A local SEO audit will be a little bit more compact in terms of listings (off-page), content (locally-focused pages and posts), on-page (keyword insertion and targeting), and technical, but still include elements from each of the previous evaluations (site speed and security).

SEO audit tools:

You'll need a few tools to do the SEO audit that we'll be covering in this article. They consist of:

Any SEO software that is worth it's salt. You may use a site audit or site crawl tool from Ahrefs, Moz Pro, or SEMrush to scan your website and identify typical inefficiencies that are harming your site's organic performance in addition to its general search health. They are also loaded with additional tools, such as backlink profiling tools and tools for keyword research. Before attempting to conduct a thorough SEO audit of your website, I would advise getting at least the free trial edition of one of these tools.

Google Search Console: You may utilize Google Search Console, formerly known as Webmaster Tools, in a variety of ways to conduct an SEO audit about keywords, organic CTR, technical corrections, Core Web Vitals, and submitting any sites you have reoptimized as a consequence of your audit for re-indexing.

Google Analytics: Because the goal of an SEO audit is to increase site traffic, you'll need Google Analytics to evaluate the results of your efforts. Using the sites that receive the most traffic or that have had the biggest reductions in traffic, you may use this information to prioritize your action items.

Tools for measuring page speed: Google's Page Speed Insights and GTMetrix are two trustworthy options.