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How to Optimize your Website for Free
  • 25 Feb 2023

How to Optimize your Website for Free

The "great SEO game" revolves around how effectively you optimize your website. No matter how great your product or service is, you'll struggle to make money if no one knows about it.

You may optimize your website optimization tools free without needing to pay by following the instructions in this article.

Why Should Your Website Be Optimized?

SEO optimization should be your first thought when considering how to make your website better. Everyone wants their website optimization test to rank well, attract visitors, increase conversions, and help them increase their revenue. That is the ideal, isn't it? So, a properly optimized website is where that dream begins.

A few decades ago, when anybody could buy a domain, create a website, and anticipate visitors, things were much easier. We all know, there is fierce rivalry on the internet in almost every market.

Is Free Website Optimization a Possibility?

Several marketing choices might be pricey. Fortunately, SEO isn't.

Simple strategies like employing alt text, producing content, and thorough keyword research make it simple to get started. Whatever your budget, you must devote time and focus to optimizing your website. The great news is you can thoroughly optimize your website for free; you simply need to be a little more frugal. Keep in mind that everyone begins somewhere.

You must first have a thorough grasp of technological SEO and the way it operates.

How to Freely Improve Your Website

I want to walk you through the crucial "parts" that go into achieving a high search ranking so you can learn how to optimize your site for search engines. The best part is that these techniques are free, and if you are willing to put in the work, you will get the same outcomes as someone with vast cash.

Make a Keyword Search

Researching keywords is the first step in the finest on-site SEO. Finding phrases and terms that are relevant to your area and often searched on Google optimize is the practice of doing keyword research.

The secret is to choose keywords with high search volume and low levels of competition. This requires a tonne of research. Don't even attempt to accomplish this without a tool; it's almost impossible.

Make Straightforward Site Navigation

While it might be a challenging subject to grasp, site architecture is another essential step in optimizing your website. No matter how effective your offer or keywords are, if users can't find what they're looking for on your website quickly, they'll go.

Before creating, you should already have a concept of how you want your website to appear. Plan it out, consider which pages ought to go where and why, and consider the destination you want visitors to reach in the end.

Building Landing Pages

Every website requires a landing page for visitors. Before you offer to them or expose them to your product, you'll need a homepage they can go over if you're employing key marketing techniques to drive traffic through your social media pages. Your landing page should use the same language, colors, and selling points as your social media posts.

Make Your Website Mobile-Friendly

Given that the majority of people around the globe now regularly use their smartphones, it is more crucial than ever should our websites function well on mobile devices. This implies that you must carefully evaluate how visitors may arrive at your website and include this in your structure and planning. If you are unfamiliar with website development, this may be challenging.

Verify Site Speed

A free tool provided by Google is called PageSpeed Insights. You may find out how quickly your website loads by simply searching for your URL. I tried my webpage, as you can see below, seeing what Google website optimization tools thought of it.

Top Free Resources for Website Optimization

Let's go into more detail now that we've discussed a little lot about real tools you may use to optimize your website. Here are a few free resources you may use right now.

5 Minutes to Learn SEO

All you have to do is seek free materials on the internet. You can learn the fundamentals of SEO in little more than five minutes if you can concentrate and follow the instructions on your own.

Examine What Rivals Are Doing

Examining your rivals' websites to gain an understanding of what they're doing is one of the finest free methods to improve your website. You could want to check at some other businesses in the same sector and see what they're doing, for instance, if your tennis e-commerce store is having trouble gaining momentum.


Anybody trying to understand SEO will find YouTube to be an incredible resource. If you don't know anything about SEO, you could quickly become quite an expert by spending 30 minutes per day on YouTube.

Google Search Console

You can access a tonne of free tools that may provide you with a wealth of information about the performance of your website if you connect it to Google Search Console. You may see the performance of each page, the speed at which it loads, any broken links, as well as traffic statistics.

Free Ubersuggest

Ubersuggest was briefly discussed, but given the significance of keyword research tools to SEO optimization, I want to bring it up once again. Although there are other options available, Ubersuggest is a terrific user-friendly solution for company owners on a tight budget since they are made to make your life simpler. It will lead your on-page SEO efforts in the appropriate direction and assist you in making choices that will enhance your website.