Monitor Google Search Console Stats
Search console stats:
from Analytics and Search Console
are combined using the Landing Page dimension. You may use this connection to
observe how pre-click information like inquiries and impressions and post-click
information like bounce rate and transactions correspond. One dimension of the
Search Console reports is exclusive to Google Web Search data:
Google Search terms that brought up impressions of the URLs of your website in
organic search results.
are the total number of times a Link from your website was displayed in a user's search results,
excluding paid Google AdWords search impressions.
number of clicks on your website's URLs from a Google Search results
page, excluding clicks on results from Google AdWords that have been paid for.
Position: Your website's average position for the query or searches. The
average position, for instance, would be 5 ((3+7)/2) if your site's URL showed
up at position 3 for one query and position 7 for another.
Click-through rate, computed as follows: Clicks / Impressions * 100.
Landing page dimension:
Analytics makes use of the actual landing page Address, Search Console
collects its data under canonical URLs (read more). This distinction will have
an effect on reports that include the landing page dimension, such as
Devices/Countries and Landing Pages (when Landing Page is added as a secondary
Landing pages report:
Acquisition, Behavior, and Conversion metrics for all page URLs connected to
your site are included in the Search Console Landing Pages report,
which also identifies the landing pages for your website. This report only
contains Landing Page URLs that are also Canonical URLs. If the URLs for your
site are performing well in terms of showing up in search results (e.g.,
Impressions, Clicks, CTR) but are not performing well in terms of engagement
with the associated pages (e.g., Sessions, Pages per Session, Conversions),
then your content may not be fully relevant to what users had in mind, or your
site design may be making it challenging for them to achieve their goals. In
addition to issues with site content and design, your consumers could also
encounter issues with site performance. Remember that a single URL is
frequently connected to several distinct inquiries, and thus generic queries
can help increase the Average Position number. On a website for historic
vehicles, for instance, a general search for classic cars would only return the
URL for the home page, but a more particular search for classic cars Ford might
return both the URL for the home page and additional site pages that are
dedicated only to Ford.
can check which nations provide the highest search performance and user
interaction for your landing pages with the Countries report. Develop a
language-specific version of your website for those users if you observe great
search performance but low user interaction from a certain nation.
The Google Search queries that led to impressions of your website URLs in Google organic search results are listed in the Queries report. Knowing the relationship between user search behavior and how relevant your pages are to such searches might help you optimize your content. You can determine how successfully the search engine matches your content to user searches by looking at the number of impressions each page generates and the average position of impressions. You may determine how effectively people link the search results to their objectives by looking at clicks and click-through rates. When a search only yields one URL from your website, the Average Position number is determined by where that URL appears in the search results. When a query returns more than one URL from your website, the Average Position value is based on the URL that appears first in the search results. As a privacy protection to protect user privacy, queries that are made infrequently or that contain sensitive or personal information are grouped (other).