Post Valuable Content on Social Media
kind of material is worthwhile for social media posts? In our social selling
training programme, this is a question that we get from both consumers and
salespeople rather frequently. In reality, we have conducted an in-depth study
on content value for social media
over the past few years as part of our digital sales training programme. Our
objective was to establish what sort of information gives the greatest value
for the individual publishing and for the connections of that person. We were
interested in finding out what kind of material provides the highest levels of
interaction and success.
What is valuable content for social
evaluate the value of the information in several ways. These are a few useful applications for content.
degrees of knowledge and comprehension of your offerings result from nurturing
papers or PDF information that provides buyers with more in-depth understanding
is used by marketing and sales teams in a variety of ways to enhance their lead
generation, demand generation, and pipeline construction initiatives. Our study
has uncovered extremely distinct information on the kind of material that is
most beneficial for sales professionals to develop their brands, widen their
target networks, and start new dialogues with ideal clients on social media.
The content value pyramid:
Content Value Pyramid
shows the kind of material that generates the most value, engagement, earned
media, and conversation among company executives and salespeople.
Use original audio in reels:
has long been a tried-and-true method for growing an Instagram following:
locate a popular Reels audio clip, create a Reel, gain thousands of new
followers, and repeat. Those times have passed. Yes, you can still use Michael
from The Office as your voiceover, and sure, it could help your Instagram grow
a little. Yet in 2023, original audio will rule. Instead, why can come up with
some of your amusing sketches or choose the most basic Reel? You and a camera
equal responding to queries from consumers.
Start a series:
may be familiar with #Throwback Thursday and #SundayFunday, but rather than
recycling these stale fads, start your own daily or weekly series. It's more
original, and it'll make your content preparation process easier. You won't
have to come up with three fresh post
concepts for the next week because you'll already be familiar with the
structure and subject of your series and can start working on it right away.
Keep a rolling record of all your ideas, choose one to shoot each week, or film
and plan them all at once a month or more in advance for maximum efficiency. On
YouTube, in-depth instructional programmes perform very well. Make a YouTube
playlist and link to it from the description of each video to keep viewers
Invest in UGC content:
content, or UGC, is nothing new, but if you haven't already gotten on board,
now is the moment. UGC material, like influencer marketing, is produced by
individuals rather than a company, but historically, UGC content is generated
by genuine, unpaid consumers. Why even try? Compared to brand-created material,
your customers are 2.4 times more likely to interact with UGC. Sincerity sells.
Make up a hashtag that your clients may use, and then display their images or
videos in your stream.
Keep it simple:
Takeaway: When it comes to coming up with social media content ideas, some firms are more fortunate than others. What kind of material, irrespective of language, region, culture, demographics, or hobbies, is universally enjoyed by everyone? The San Diego Zoo doesn't overthink its approach to creating social media content. Individuals are given charming animal videos since they are popular with viewers. Sometimes it truly is that simple.