Practices to create the best e-commerce product page
When a visitor arrives on
your website, they browse the various category pages before clicking on one of
the products. It's crunch time, and to enhance stickiness, you need to have well-designed
e-commerce product pages. You must watch out that
the website is neither either basic nor overloaded with content. Since
customers cannot touch, feel, or even wear your items before making a purchase,
the layout and content of your product page decide whether or not a visitor
becomes a customer.
Some of the following
lists are given below:
big and clear images:
According to research,
articles with supporting photographs receive 94% more views than those without.
When it comes to e-commerce product pages,
this number is much more important.
· Visitors to your product pages are visually informed about your goods by the image. Therefore, using a high-resolution, zoomable image and positioning it above the fold is one of the fundamental best practices for e-commerce product pages. Additionally, giving users a comprehensive view of the items by using many photographs taken from various perspectives gave the website an extra edge.
Images significantly affect a website's
usability and overall user experience (UX), as well
as conversion and sales rates. You should be careful of the download time for
product page images. It's important to remember that not everyone has a
super-fast. The bottom line may suffer as a result of an Internet connection
and a lengthy load time.
Utilize visual commerce
to build strong relationships with your consumers by inviting them to post
pictures of themselves wearing your items online. This will serve as social
evidence and also persuade and motivate other people to make purchases.
Larger product images have been effective
for companies like Hyundai, which utilized VWO to conduct a multivariate test
and saw a 62% increase in test-driving requests. Smaller product images, on the
other hand, can turn users away. For instance, this picture of a vacuum cleaner
simply gives the page and the website an unprofessional and untrustworthy
prominent call to option:
The call-to-action (CTA)
button would be towards the top of any list of the crucial components for e-commerce
A CTA might be any button, such as add to
cart or purchase a new one. It must be simple to recognize and should motivate
the visitor to take action.
In many civilizations, different colors
signify various things. There are two things to consider while choosing a
color. First, consider if your target audience will feel the feeling you are
looking for when they see that hue. Second, consider how it contrasts with the
other colors on the page. The CTA should ideally stand out to attract
Remember that various terms have varied
meanings in different nations when choosing the text. Check out, for instance,
how Amazon modifies the CTA wording on its US page.
navigation between pages:
To help people know where
they are, utilize breadcrumb navigation. Visitors may travel to different areas
of interest and comprehend the hierarchy of the products
with the aid of breadcrumb navigation. They have a history of lowering bounce
Enforcing the scarcity/urgency concept on eCommerce product pages is another great practice. Products that are selling out quickly might encourage consumers to convert more quickly. Here are some reasons why scarcity is one of the best conversion tactics: When selling their final few tickets, airlines frequently use the scarcity concept. The lesson? Give your buyers as little time as possible to consider their purchase. Instill a sense of urgency so they will take immediate action. Your weapon of scarcity or urgency may be the final day of a promotion, the final two hours of free delivery, or the final three things in stock. Make your weapons.