The 5 Most Important Reasons to Re-design Your Website
site will suffer from a number of issues, including lousy navigation, poor user
experience, and an improper target demographic. But a website overhaul can
address these problems. Learn further about these and additional justifications
for website makeovers.
website is similar to your home in that you put time and money into it to make
it special, in keeping with your tastes, and cozy to live in.
it's not a one-off transaction. There really are things that need ongoing
maintenance and repair, and if you decide to grow your family, extensive
renovations will be needed. You can purchase new furniture or rearrange it.
can you tell when a comprehensive website redesign
and perhaps a modest update is necessary?
are five reasons to revamp your website,
and in the post that follows, we'll go over how to find them and how to deal
The Site Looks Outdated:
days, it's simple for a site to be out of date. Just have a look at reports on
yearly web design trends.
Nothing ever lasts too long in style.
of ignorance, a lack of time, or just plain negligence, this problem is made
worse when no one is paying close attention to the website.
Even with the low volume of visitors it
receives, the homepage rating is over 95%.
The website's design proposal
was completed over two years ago, and nothing has changed since.
Right now, the website doesn't resemble
anything else on the internet.
determine how outdated the site actually is, you'll need to conduct an
analysis. It might only be surface-level (for instance, if it isn't
mobile-responsive or employs skeuomorphism rather than flat design). You may
need to change the copy, user flows, as well as the software that was used to
create the site as well as its features if the problem is more systemic.
Users of the Site Are Having
a site looks dated and uncared for, there is an issue. But it's equally
undesirable to have a website designed
that is too difficult to utilize.
are several reasons why users may find it difficult to navigate a website: it's
cluttered and difficult to use; the journey is unclear and leads to side roads;
there aren't enough CTAs; the copy isn't designed for simple reading, etc.
for the signs:
Either the average time spent on the page
is very brief (10 seconds or less), or it is too long and has a high bounce
Even though there is a fair quantity of
daily traffic, no leads or sales are produced.
The majority of visitors don't adhere to
the help design or routes that you have established for them, according to
Google Analytics User Flow & Behavior Flow capabilities.
Not the Right Users Are Using the
this occurs when a business launches without a clear idea of what it will
offer. Or, if it decides to concentrate just on its strongest product after
learning what it is.
is typically avoided by the use of a thorough web re-design
questionnaire, market research, & user profile development. However, not
all site designers incorporate that into their approach, which can lead to
problems later on and is why you currently need to perform a redesign.
Numerous requests are being made via the
internet, but they are coming from customers who the business cannot or did not
want to serve.
One area of the website's inventory or
service receives a disproportionately significant amount of visitors and
attention, whereas the rest is largely disregarded.
Search engine requests show that visitors
are looking for completely unrelated content to what brought them here.
The Industry Is Shifting:
company turning around is common. Sometimes this is because the specialty it
was in no longer being relevant, and other times it's because they've
discovered a better user group to target.
not a full redesign,
a rebrand is definitely necessary when an organization's goal, goal, or offer
The company's story and objective are no
longer aligned with the logo and branding.
Images and messaging on the website are
incorrect or not relatable.
to fix it:
do this, simply develop fresh branding (i.e. logo, color palette, typography,
etc.). Of course, updating the site design style guide should also be done at
the same time.
company's website and messaging will need to be completely redesigned if the
change goes beyond the brand's visual identity.
The website must advertise fresh
goods or services:
every business will feel the need to rebuild its website whenever a new product
or service is introduced.
a redesign is a crucial component of maintaining the website lucrative and
relevant for businesses that frequently make big changes to their services and
generate a sizable chunk of their money that way.
One or two products stand out from the
competition in terms of generating leads and sales.
Because clients no longer have anything
new or fashionable to buy, sales have started to drop down throughout the
to fix it:
like Apple need a dedicated web designer
to do this for them because they introduce significant products and change the
layout and content of their websites at least once every year.
proactive rather than responding to requests for redesign as they come in. In
your website pitch and contract, include provisions for continuing redesign
work for those clients whose business models typically call for it.