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What is Find Places Through Reviews?
  • 28 Feb 2023

What is Find Places Through Reviews?

Local SEO as well as Google Business Profile are key if you own a local company and want clients in the area to discover you. They are necessary when used in conjunction with technologies like highlighted snippets to get your content visible to local users.

You know as a small company owner how important positive reviews are to gaining new clients.

It seems that Google is developing an innovative SERP feature called locate locations via reviews that will put your services and products in front of interested clients.

On Twitter, SEO expert Brodie Clark said that the carousels are now being tested across multiple locations and on mobile devices.

What does it imply for your company and how would it operate? That's all still up in the air, however. I can, however, share all we know and outline why reviews are essential to your company.

Let's get going.

What Do We Know So Far About Finding Locations Through Reviews?

Local SEO professionals Andy Simpson as well as Celeste Gonzalez noticed the feature and uploaded the photographs on Twitter, sparking speculation about finding establishments via reviews.

Gonzalez said that the picture showed up when she was seeking at a nearby veterinarian. As you'll see, finding establishments via reviews essentially does what it claims to.

How Would This Move Affect the Reviews on Your Google Business Profile?

Let's start by examining what Google says about customer reviews:

" By responding to reviews, you may show customers how much you value their input. Receiving excellent, positive feedback from your clientele may improve the likelihood that a consumer will visit your establishment.

The significance of responding to reviews will be covered in greater detail later, so let's leave it at that for now.

Let us share a statistic with you next.

Guidelines for Handling Reviews on Google Business Profiles

I emphasized the find places through Google reviews for your company in the section above. I'll concentrate on some recommended best practices here.

Respond To Your Reviews:

Review management 101 is this.

I got it. There are instances when you lack patience or stamina. In other instances, a customer might have experienced a poor encounter and written a nasty review. Whatever may be happening, you must take the time to reply to my reviews.

Larger international companies only react to 9% of evaluations, based Uberall study.

Nonetheless, this study reveals that 86% of the sampled consumers are more inclined to purchase from firms that respond.

Urge Clients To Submit Reviews

Customers may just need to be pointed in the proper path. With a link and follow-up emails, make it simple to leave reviews. To receive your link, just visit your Google Company Page, choose "customers," "reviews," and "get more reviews." To acquire client input, though, don't be overly forceful; they won't like it. Maybe include a note or email with orders asking clients to provide feedback if they had a positive experience. Including a remark inviting customers to get in touch with you if they are dissatisfied in any manner.

Check Your Company Profile

Your company won't show up on internet maps without verification, and you can't respond to reviews. Here are some steps to help you claim your company profile if you haven't previously.

Use Google’s Tools

Your review campaign doesn't have to start from scratch. You may share client evaluations on social media for free by using Google's Business Profile Marketing Kit, which also includes stickers, posters, and posts.

Report Fraudulent Reviews

Report any allegedly fake reviews to Google ratings and reviews. Go to your company profile, pick Reviews, and then choose the review you wish to report. After that, click "more" and choose "report review." Lastly, decide the violation you want to report.

There are many indicators that a review can be false or bogus.

·       Insufficient details or contradictory assertions

·       No names, generic names, or pictures

·       Repeated phrases or general remarks

·       a reviewer who leaves several comments

To find out whether the reviewer is one of your clients, you may also search your database.

Immediately Respond To Reviews

It's best if you react to reviews as soon as possible. Consumers almost always value a prompt reaction, particularly if it pertains to their unfavorable comments.

53 percent of consumers anticipate a reaction to a bad review within a week, and 1 in 3 wants a response in three days as well as less, according to data from Review Tracker.

Regularly check your Google My Business account to see what customers are saying, then respond and say "thank you."

Don't worry if the review isn't too favorable; there are many things you can do.

How to Respond to Negative Google Reviews

Every company owner eventually has to deal with responding to unfavorable evaluations. Yet, as Google notes, reacting helps in establishing trust for a simple reason: it demonstrates that there is a person behind the brand who cares what consumers say and humanizes your company.

Reacting respectfully to criticism and suggesting potential fixes for the issue shows professionalism and that you're eager to make things right.

Also, responding offers you the option to explain why you believe the evaluation is unjust. If the criticism is valid, responding favorably and considering it will demonstrate your company's desire to grow and learn.

This Is Google's Recommendations For Responding To Unfavourable Comments

Do not personalize criticism. I am aware that it is challenging, particularly if your company represents your heart and soul. Nonetheless, keep in mind that the majority of evaluations aren't personal jabs; they're simply business.

Before you respond, make sure you comprehend the customer's situation. Customers have the right to complain online about your service as well as your product if they experienced a problem. Use unfavorable criticism as a chance to look into what transpired, acknowledge any errors you may have made, and describe the steps you took to prevent future occurrences of the same issues.

Provide an apology if necessary. A simple, sincere "sorry" may do a lot to win over a client. Don't apologize, however, for things you have no control over.