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Why Your Business Needs a Perfect Brand Name and How to Find It
  • 05 Feb 2023

Why Your Business Needs a Perfect Brand Name and How to Find It

A strong brand name is more than simply something that looks nice on a business card or is interesting to speak about. And it's not impressive because you enjoy it. It's wonderful since it conveys information to buyers.

"The demand for effective brand name starts with customers, as customers will always desire easier means of recognizing, remembering, discussing, & comparing businesses," branding expert Marty Neuemier writes in The Brand Gap. A brand's most important asset might be its name, which drives distinction and accelerates acceptance."

How to Choose the Best Brand Name

Choosing a suitable brand image can be both difficult and exciting. (According to War by Ford Cofounder Neil Blumenthal, it took his staff six months & over 2,000 alternatives to discover the appropriate name.)

More and more services are attempting to assist you, whether it's by pre-vetting and recommending names (e.g., Shopify's Business Name Creator or Wordoid), subdomains (e.g., Bust a Name), or terms and accessible URLs.

These tools can be useful for brainstorming, but we feel it is more important to choose, vet, and execute a brand name with intent and purpose. (Some things just cannot be created automatically.

So, follow our step-by-step instructions if you're ready to pick your brand name.

Manifest Your Brand's Heart

That requires you to communicate your Brand Heart. That includes the following:

What is the point of your existence?

How to Select a Clothing Brand Name? What could the future hold? What exactly are you here for? How do you envision that future?

Values: What ideals govern your actions?

These components, when combined, have an impact on everything you accomplish.  If you don't recognize the responses to these questions, use our Brand Heart Guide and download the free workbook form below.

Examine Your Differentiators

The key to selecting a brand name generator is to know what makes your brand unique. Your Brand Heart was undoubtedly one element that distinguishes you, but many other aspects of your business set you apart. These differentiators should be kept in mind as you navigate the naming process. You're looking for a unique name for yourself.

If you know what makes you unique, use our instructions to do a competitive study. Looking at their competition gives you a better idea of how you might stand out in all aspects of your branding.

Brainstorm

The key to selecting examples of good brand names is knowing what makes your brand unique. Your Brand Heart was undoubtedly one element that distinguishes you, but many other aspects of your business set you apart. These differentiators should be kept in mind as you navigate the naming process. You're looking for a unique name for yourself.

If you know what makes you unique, use our instructions to do a competitive study. Looking at their competition gives you a better idea of how you might stand out in all aspects of your branding.

Examine Your Brand Name

This is by far the most aggravating aspect. It makes little sense to try something already taken, so you must evaluate your frontrunners.

Narrow you’re brainstorming list to team favorites (preferably 15-20), then search the US Patent and Trademark Office's database with registered trademarks. (While you're there, check and read their trademark primer.) There have many brand name examples. If they're all taken, it's time to start over. This practice will undoubtedly help you narrow down your selection. However, if you're a genius who discovered 20 registrants' names on your initial try, filter it down to just your final third to test.

Note: If a name looks accessible, hire a legal department to investigate it thoroughly.

What Qualifies as a Good Brand Name?

There are several theories and research on what contributes to a good name. According to a 2010 University of Alberta research, customers like companies with repetitively structured nicknames, such as Coca-Cola, Chocolate Kat, and Jelly Belly.

·         Meaningful: It conveys the core of your trademark, evokes an image, and fosters an advantageous emotional connection.

·         Protectable: You may trademark it, register a domain name for it, and "own" it legally and in public perception.

·         Future-proof: It can evolve alongside the firm while remaining relevant—and can be changed for various products and brand expansions.

·         Visual: You may translate/communicate it all through design elements like icons, creating brand names and logos, colors, and so forth.

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