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You May Not Want Google to Rank Your Site in All Countries
  • 25 Feb 2023

You May Not Want Google to Rank Your Site in All Countries

There are currently over 7 billion individuals around the globe, and 15% of them have a disability of some kind. A person's disability shouldn't interfere with their right to equal treatment or access to basic amenities. That is the purpose of web poor accessibility: to provide disabled people with an equal opportunity to use the internet freely.

How Does Web Accessibility Work?

Website accessibility, as defined by Wikipedia, is

The inclusive practice of securing no barriers that discourage individuals who have disabilities, interactional disabilities, and socioeconomic bandwidth and speed restrictions from interacting with, or accessing, internet sites on the World Wide Web.

That means that, regardless of their disabilities, people with disabilities must be able to easily interact with a website accessibility checker.

The 1973 Rehabilitation Act

The idea of internet governance was not invented overnight. A law requiring accessibility ranking was passed in 1973, and it has considerably benefited those with disabilities. According to the provisions of this law of the Rehabilitation Act, federal agencies may not make it difficult for people with disabilities to use technology in any form.

SEO's relationship with web accessibility

The term SEO, which stands for Search Engine Optimization, refers to the methodology of using tried-and-true techniques to raise a website's position or ranking on the internet.

When you use a search engine, you can find several web pages at the top of the page that includes the knowledge you are looking for. For example, let's articulate you searched for "5-minute cupcake recipes" on Google. These websites with poor accessibility didn't just happen to guide up on the first page; preferably, some actions were taken to achieve foolproof they did. Additionally, search engine crawlers observed how users were behaving on these websites and found them to be credible.

One might wonder how SEO and website accessibility are related.

How SEO and Accessibility Interact to Affect Your Ranking

We'll look at a few ways that SEO and web accessibility can work together to raise a website's ranking on Google. Here are a few poor accessibility websites examples:

Good Alt Text Writing:

An apt portrayal of a picture that is part of the scope of a website is called an alternative text. A strong alt text not only produces sure that those who are blind can still understand how the alleged image relates to the substance, but it also aids search crawlers in comprehending your content's topic and boosting its ranking.

Different Page Titles:

A page title, also known as an SEO title, is an HTML element found in a website’s headquarters that furnishes viewers and search engines with a summary of the page's content. It's crucial to keep in reason that a good page title must also be used to attract readers and improve your page ranking rather than just being there for show.

A well-written page title should perform these objectives and aid users with visual impairments in quickly comprehending a web page's content. If a website has distinct and distinctive page titles, the screen reader can distinguish between them effectively.

Headings

When used correctly, headings make it simple for peruses to scan a web page's content; they direct the reader and let them understand what's coming in each section.

There are six headings (H1-H6); a quality website should use each one as needed. A strong header should be brief, informative, and give your body of work structure. Every one of these will make sure that readers stay on your web page for a more extended amount of time, which will improve your website's ranking. Additionally, if your heading reaches these points, it will aid a reader who is blind in deciding whether or not they want to continue reading your web page or webpage using a screen reader.

Link descriptions

Descriptive links must be used to make a website useful for readers who are blind or visually impaired. To help screen reader users understand what they might find useful, it is crucial to make sure that links are fully described. For instance, the insufficient explanation and ambiguity in having multiple links in an article that says "click here" may make it harder for them to comprehend. Utilizing effective link texts gives search engines a better understanding of what a web page is all about and increases the likelihood that it will be ranked higher.

Readability

Visitors will stay on your website longer once it is simple to read and understand. Maintaining readable content makes sure that visitors with reading problems like dyslexia can benefit from using your website. It will help your visitors and raise your ranking if your substance is precise and worded in plain English.

Conclusion:

These are just a few of the interactions between accessibility and SEO.

Along with everything else that has been said, it is crucial to realize that even though SEO & accessibility may go hand in hand, they aren't a direct selling point because Google believes it is difficult to quantify. It is a crucial tool that shouldn't be disregarded, though.


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