You May Not Want Google to Rank Your Site in All Countries
There are currently over
7 billion individuals around the globe, and 15% of them have a disability of
some kind. A person's disability shouldn't interfere with their right to equal
treatment or access to basic amenities. That is the purpose of web poor
accessibility: to provide disabled people with an equal
opportunity to use the internet freely.
Does Web Accessibility Work?
accessibility, as defined by Wikipedia, is
The inclusive practice of
securing no barriers that discourage individuals who have disabilities,
interactional disabilities, and socioeconomic bandwidth and speed restrictions
from interacting with, or accessing, internet sites on the World Wide Web.
That means that,
regardless of their disabilities, people with disabilities must be able to
easily interact with a website accessibility checker.
1973 Rehabilitation Act
The idea of internet
governance was not invented overnight. A law requiring accessibility
ranking was passed in 1973, and it has
considerably benefited those with disabilities. According to the provisions of
this law of the Rehabilitation Act, federal agencies may not make it difficult
for people with disabilities to use technology in any form.
relationship with web accessibility
The term SEO, which
stands for Search Engine Optimization, refers to the methodology of using
tried-and-true techniques to raise a website's position or ranking on the
When you use a search
engine, you can find several web pages at the top of the page that includes the
knowledge you are looking for. For example, let's articulate you searched for
"5-minute cupcake recipes" on Google. These websites
with poor accessibility didn't just happen to guide up on
the first page; preferably, some actions were taken to achieve foolproof they
did. Additionally, search engine crawlers observed how users were behaving on
these websites and found them to be credible.
One might wonder how SEO
accessibility are related.
SEO and Accessibility Interact to Affect Your Ranking
We'll look at a few ways
that SEO and web accessibility can work together to raise a website's ranking
on Google. Here are a few poor accessibility websites examples:
Alt Text Writing:
An apt portrayal of a
picture that is part of the scope of a website is called an alternative text. A
strong alt text not only produces sure that those who are blind can still
understand how the alleged image relates to the substance, but it also aids
search crawlers in comprehending your content's topic and boosting its ranking.
A page title, also known
as an SEO title, is an HTML element found in a website’s headquarters that furnishes
viewers and search engines with a summary of the page's content. It's crucial
to keep in reason that a good page title must also be used to attract readers
and improve your page ranking rather than just being there for show.
A well-written page title
should perform these objectives and aid users with visual impairments in
quickly comprehending a web page's content. If a website has distinct and
distinctive page titles, the screen reader can distinguish between them
When used correctly,
headings make it simple for peruses to scan a web page's content; they direct
the reader and let them understand what's coming in each section.
There are six headings
(H1-H6); a quality website should use each one as needed. A strong header should
be brief, informative, and give your body of work structure. Every one of these
will make sure that readers stay on your web page for a more extended amount of
time, which will improve your website's ranking. Additionally, if your heading
reaches these points, it will aid a reader who is blind in deciding whether or
not they want to continue reading your web page or webpage using a screen
Descriptive links must be
used to make a website useful for readers who are blind or visually impaired.
To help screen reader users understand what they might find useful, it is
crucial to make sure that links are fully described. For instance, the
insufficient explanation and ambiguity in having multiple links in an article
that says "click here" may make it harder for them to comprehend.
Utilizing effective link texts gives search engines a better understanding of
what a web page is all about and increases the likelihood that it will be
Visitors will stay on
your website longer once it is simple to read and understand. Maintaining
readable content makes sure that visitors with reading problems like dyslexia
can benefit from using your website. It will help your visitors and raise your
ranking if your substance is precise and worded in plain English.
These are just a few of
the interactions between accessibility and SEO.
Along with everything
else that has been said, it is crucial to realize that even though SEO &
accessibility may go hand in hand, they aren't a direct selling point because
Google believes it is difficult to quantify. It is a crucial tool that
shouldn't be disregarded, though.