Monitor Google Search Console Stats for SEO Insights

Search console stats:

Data from Analytics and Search Console are combined using the Landing Page dimension. You may use this connection to observe how pre-click information like inquiries and impressions and post-click information like bounce rate and transactions correspond. One dimension of the Search Console reports is exclusive to Google Web Search data:

The Google Search terms that brought up impressions of the URLs of your website in organic search results.

Impressions are the total number of times a Link from your website was displayed in a user's search results, excluding paid Google AdWords search impressions.

The number of clicks on your website's URLs from a Google Search results page, excluding clicks on results from Google AdWords that have been paid for.

Average Position: Your website's average position for the query or searches. The average position, for instance, would be 5 ((3+7)/2) if your site's URL showed up at position 3 for one query and position 7 for another.

CTR: Click-through rate, computed as follows: Clicks / Impressions * 100.

Landing page dimension:

Although Analytics makes use of the actual landing page Address, Search Console collects its data under canonical URLs (read more). This distinction will have an effect on reports that include the landing page dimension, such as Devices/Countries and Landing Pages (when Landing Page is added as a secondary dimension).

Landing pages report:

The Acquisition, Behavior, and Conversion metrics for all page URLs connected to your site are included in the Search Console Landing Pages report, which also identifies the landing pages for your website. This report only contains Landing Page URLs that are also Canonical URLs. If the URLs for your site are performing well in terms of showing up in search results (e.g., Impressions, Clicks, CTR) but are not performing well in terms of engagement with the associated pages (e.g., Sessions, Pages per Session, Conversions), then your content may not be fully relevant to what users had in mind, or your site design may be making it challenging for them to achieve their goals. In addition to issues with site content and design, your consumers could also encounter issues with site performance. Remember that a single URL is frequently connected to several distinct inquiries, and thus generic queries can help increase the Average Position number. On a website for historic vehicles, for instance, a general search for classic cars would only return the URL for the home page, but a more particular search for classic cars Ford might return both the URL for the home page and additional site pages that are dedicated only to Ford.

Countries report:

You can check which nations provide the highest search performance and user interaction for your landing pages with the Countries report. Develop a language-specific version of your website for those users if you observe great search performance but low user interaction from a certain nation.

Queries report:

The Google Search queries that led to impressions of your website URLs in Google organic search results are listed in the Queries report. Knowing the relationship between user search behavior and how relevant your pages are to such searches might help you optimize your content. You can determine how successfully the search engine matches your content to user searches by looking at the number of impressions each page generates and the average position of impressions. You may determine how effectively people link the search results to their objectives by looking at clicks and click-through rates. When a search only yields one URL from your website, the Average Position number is determined by where that URL appears in the search results. When a query returns more than one URL from your website, the Average Position value is based on the URL that appears first in the search results. As a privacy protection to protect user privacy, queries that are made infrequently or that contain sensitive or personal information are grouped (other).