Amazon Shopify

Duration: 60 Days

Fee: 60,000 PKR

Module 1: Introduction to E-Commerce

• 1.1 Understanding E-Commerce
• Overview of online selling: the e-commerce landscape, trends, and global reach.
• Benefits of starting an online business and why Amazon and Shopify are popular platforms.
• 1.2 Introduction to Amazon and Shopify
• Key differences and similarities between Amazon and Shopify.
• Choosing the right platform based on business model (marketplace vs. independent store).

Module 2: Setting Up Your Amazon Store

• 2.1 Creating an Amazon Seller Account
• Types of Amazon seller accounts (Individual vs. Professional).
• Step-by-step guide to registering as a seller on Amazon.
• 2.2 Navigating the Amazon Seller Central Dashboard
• Key features and tools in Seller Central (inventory management, order management, etc.).
• Overview of performance metrics and reports.
• 2.3 Listing Products on Amazon
• How to create product listings (product title, description, images, and attributes).
• Choosing the right Amazon categories and keywords for better visibility.
• Optimizing listings for Amazon SEO (search engine optimization).

Module 3: Selling on Amazon

• 3.1 Amazon Fulfillment Options
• Fulfillment by Amazon (FBA) vs. Merchant Fulfilled Network (MFN).
• Pros and cons of each fulfillment method.
• How to set up FBA and manage your inventory.
• 3.2 Pricing Strategies
• Setting competitive prices and understanding Amazon fees (referral fees, fulfillment fees, etc.).
• Dynamic pricing tools and strategies.
• 3.3 Managing Inventory
• Inventory management best practices for Amazon.
• Tools for tracking sales, orders, and stock levels.
• 3.4 Advertising on Amazon
• Overview of Amazon Advertising: Pay-per-click (PPC) campaigns, Sponsored Products, Sponsored Brands, and more.
• Strategies for effective advertising and maximizing ROI.

Module 4: Setting Up Your Shopify Store

• 4.1 Creating a Shopify Account
• Overview of pricing plans and choosing the right plan for your business.
• Setting up your Shopify account and customizing settings.
• 4.2 Customizing Your Shopify Store
• Choosing and customizing Shopify themes to match your brand.
• Adding branding elements (logos, colors, fonts) to create a professional online store.
• 4.3 Adding Products to Shopify
• Creating product listings on Shopify.
• Optimizing product pages for SEO and customer conversion (high-quality images, compelling descriptions).
• 4.4 Setting Up Payment Gateways and Shipping
• Integrating payment options (Shopify Payments, PayPal, etc.).
• Configuring shipping settings, rates, and delivery options.

Module 5: Marketing Your Products

• 5.1 Digital Marketing Strategies
• Introduction to digital marketing for e-commerce: SEO, paid ads, social media, and email marketing.
• Setting up and running effective SEO strategies on both Amazon and Shopify.
• 5.2 Email Marketing
• Building an email list and crafting effective email campaigns.
• Using email marketing for promotions, product launches, and customer engagement.
• 5.3 Using Social Media to Drive Traffic
• Leveraging social media platforms like Instagram, Facebook, and Pinterest to promote products.
• Strategies for creating engaging posts, ads, and influencer collaborations.
• 5.4 Influencer Marketing
• Collaborating with influencers to promote products and expand brand reach.
• How to identify and approach the right influencers for your business.

Module 6: Customer Service and Retention

• 6.1 Importance of Customer Service
• Building positive relationships with customers and handling inquiries.
• Using customer feedback to improve product offerings and services.
• 6.2 Managing Returns and Refunds
• Setting up and managing returns and refunds on Amazon and Shopify.
• Understanding policies and procedures to maintain customer satisfaction.
• 6.3 Encouraging Repeat Business
• Creating customer loyalty programs and incentives to encourage repeat purchases.
• Strategies for upselling and cross-selling on both platforms.

Module 7: Analyzing Performance

• 7.1 Tracking Sales and Metrics
• Understanding key performance indicators (KPIs) for e-commerce success: conversion rate, average order value, etc.
• How to use metrics to measure growth and profitability.
• 7.2 Using Analytics Tools
• Exploring Amazon Seller Central and Shopify analytics tools.
• Using reports to identify trends and areas for improvement.
• 7.3 A/B Testing for Optimization
• Techniques for running A/B tests on product pages, pricing, and marketing strategies.
• Analyzing test results to optimize sales performance.

Module 8: Expanding Your Business

• 8.1 Scaling on Amazon
• Strategies for growing your Amazon business: increasing product listings, expanding into new categories, and using Amazon’s global reach.
• Leveraging Amazon’s tools for business expansion (FBA, international marketplaces).
• 8.2 Expanding to Other Marketplaces
• Exploring additional marketplaces like eBay, Etsy, Walmart, and more.
• Understanding the logistics and strategies for multichannel selling.
• 8.3 Using Shopify for Multi-Channel Selling
• Integrating Shopify with other platforms (Amazon, eBay, social media).
• Using Shopify’s tools to manage sales across multiple channels and expand market reach.

Module 9: Final Assessment and Certification

• 9.1 Capstone Project
• Developing a comprehensive business plan for selling on Amazon and Shopify.
• Creating a strategy for setting up, marketing, and growing an online store.
• 9.2 Peer Review and Feedback
• Sharing business plans with peers for constructive feedback and improvement.
• 9.3 Course Completion Certificate
• Issuing certificates of completion to successful participants.