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Amazon Shopify

Amazon Shopify

Duration: 60 Days

Fee: 60,000 PKR

Here’s a comprehensive outline for a course on selling through Amazon and Shopify, designed to help learners understand both platforms and develop successful online selling strategies:

Amazon and Shopify Selling Course Outline

 

Module 1: Introduction to E-Commerce
1.1 Understanding E-Commerce
  - Overview of online selling and its importance
1.2 Introduction to Amazon and Shopify
  - Key differences and similarities between the two platforms

Module 2: Setting Up Your Amazon Store
2.1 Creating an Amazon Seller Account
  - Types of accounts (Individual vs. Professional)
2.2 Navigating the Amazon Seller Central Dashboard
  - Overview of features and tools available
2.3 Listing Products on Amazon
  - Creating product listings (title, description, images)
  - Understanding Amazon categories and keywords

Module 3: Selling on Amazon
3.1 Amazon Fulfillment Options
  - Fulfillment by Amazon (FBA) vs. Merchant Fulfilled Network (MFN)
3.2 Pricing Strategies
  - Setting competitive prices and understanding fees
3.3 Managing Inventory
  - Stock management and tools for tracking sales
3.4 Advertising on Amazon
  - Overview of Amazon Advertising (PPC, Sponsored Products)

Module 4: Setting Up Your Shopify Store
4.1 Creating a Shopify Account
  - Overview of pricing plans and selecting a plan
4.2 Customizing Your Shopify Store
  - Choosing and customizing themes
4.3 Adding Products to Shopify
  - Creating product listings and optimizing for SEO
4.4 Setting Up Payment Gatew Shipping
  - Integrating payment options and configuring shipping settings

Module 5: Marketing Your Products
5.1 Digital Marketing Strategies
  - Overview of digital marketing channels (SEO, PPC, social media)
5.2 Email Marketin
  - Building an email list and crafting effective campaigns
5.3 Using Social Media to Drive Traffic
  - Leveraging platforms like Instagram, Facebook, and Pinterest
5.4 Influencer Marketing
  - Collaborating with influencers to promote products

Module 6: Customer Service and Retention
6.1 Importance of Customer Service
  - Building relationships with customers and handling inquiries
6.2 Managing Returns and Refunds
  - Policies and procedures for returns on Amazon and Shopify
6.3 Encouraging Repeat Business
  - Strategies for customer retention and loyalty programs

Module 7: Analyzing Performance
7.1 Tracking Sales and Metrics
  - Key performance indicators (KPIs) for e-commerce
7.2 Using Analytics Tools
  - Understanding Amazon Seller Central reports and Shopify analytics
7.3 A/B Testing for Optimization
  - Techniques for testing different strategies to improve performance

Module 8: Expanding Your Business
8.1 Scaling on Amazon
  - Strategies for growing your Amazon business
8.2 Expanding to Other Marketplaces
  - Overview of other platforms (eBay, Etsy) and considerations
8.3 Using Shopify for Multi-Channel Selling
  - Integrating Shopify with social media and other marketplaces

Module 9: Final Assessment and Certification
9.1 Capstone Project
  - Developing a comprehensive business plan for selling on Amazon and Shopify
9.2 Peer Review and Feedback
  - Sharing plans and receiving feedback from peers
9.3 Course Completion Certificate
  - Issuing certificates to successful participants

 

Course Completion
Final Assessment (Business Plan Presentation)
Certification of Completion

 

This outline provides a structured approach to understanding and utilizing Amazon and Shopify for online selling. You can adjust the modules and topics based on the specific needs and skill levels of your audience!

Amazon Shopify ecommerce