SEO
Duration: 6 weeks
Fee: 30,000 PKR
Module 1: Introduction to SEO
1.1 What is SEO?
- Definition and importance of SEO
- How search engines work
1.2 Types of SEO - On-page SEO
- Off-page SEO
- Technical SEO
Module 2: Keyword Research
2.1 Understanding Keywords
- Types of keywords: short-tail, long-tail, etc.
2.2 Tools for Keyword Research - Google Keyword Planner
- SEMrush, Ahrefs, Ubersuggest
2.3 Analyzing Keyword Intent - Navigational, informational, transactional
2.4 Competitor Keyword Analysis - Analyzing competitor strategies and identifying keyword gaps
Module 3: On-Page SEO
3.1 Title Tags and Meta Descriptions
- Best practices for crafting optimized title tags and meta descriptions
3.2 Header Tags (H1, H2, H3) - Structure and hierarchy for better SEO and readability
3.3 URL Structure - Importance of SEO-friendly URLs and how to structure them
3.4 Content Optimization - Keyword placement, keyword density, and LSI (Latent Semantic Indexing) keywords
- User experience and readability for better engagement
3.5 Image Optimization - Optimizing alt text, file size, and naming conventions for SEO
Module 4: Technical SEO
4.1 Site Speed Optimization
- Tools and techniques to improve website speed (e.g., PageSpeed Insights, GTmetrix)
4.2 Mobile-Friendliness - Responsive design, mobile-first indexing, and the importance of mobile optimization
4.3 XML Sitemaps - How to create and submit sitemaps for better indexing
4.4 Robots.txt - Understanding robots.txt directives and their role in SEO
4.5 Canonical Tags - Avoiding duplicate content through canonicalization
4.6 Structured Data and Schema Markup - Introduction to schema.org and how structured data helps search engines understand content
Module 5: Off-Page SEO
5.1 Link Building Strategies
- White-hat vs. black-hat techniques
- Effective and ethical link-building strategies
5.2 Content Marketing for SEO - Creating shareable, link-worthy content that enhances SEO
5.3 Social Media and SEO - Leveraging social media to improve SEO and build an online presence
5.4 Influencer Outreach - Collaborating with influencers for backlinks and brand visibility
Module 6: Local SEO
6.1 Importance of Local SEO
- Understanding the role of local SEO in search visibility
- Setting up Google My Business and other local directories
6.2 Local Keyword Research - Identifying local keywords and optimizing content for local search
6.3 Citations and NAP Consistency - Ensuring Name, Address, Phone Number (NAP) consistency across local directories
6.4 Reviews and Reputation Management - How to manage online reviews and reputation for local businesses
Module 7: SEO Tools and Analytics
7.1 Google Analytics
- Setting up Google Analytics and understanding key metrics for SEO performance
7.2 Google Search Console - Using Google Search Console to monitor indexing issues, performance, and keyword rankings
7.3 SEO Audit Tools - Overview of SEO audit tools like Screaming Frog, Moz, and others
Module 8: Advanced SEO Techniques
8.1 Advanced Keyword Research
- Building topic clusters and content silos to improve SEO
8.2 A/B Testing for SEO - Conducting A/B tests to optimize page elements for better performance
8.3 International SEO - Understanding Hreflang tags and localization for global SEO strategies
8.4 Voice Search Optimization - Adapting your content for voice search and optimizing for featured snippets
8.5 E-A-T (Expertise, Authoritativeness, Trustworthiness) - How E-A-T affects content quality and ranking
Module 9: SEO Trends and Future
9.1 Staying Updated with SEO Changes
- Understanding and adapting to algorithm updates (Google, Bing, etc.)
9.2 The Role of AI in SEO - The growing influence of artificial intelligence on SEO practices
9.3 Preparing for Future SEO Challenges - Emerging trends and technologies that will shape the future of SEO
Module 10: Practical Applications and Case Studies
10.1 Real-World SEO Case Studies
- Analyzing successful SEO campaigns and extracting actionable insights
10.2 Creating an SEO Strategy - Step-by-step guide to developing a comprehensive SEO strategy
10.3 Measuring and Reporting Results - How to measure SEO performance, set up reports, and track progress
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