SEO

Duration: 6 weeks

Fee: 30,000 PKR

Sure! Here’s a structured outline for an SEO course that covers everything from the basics to advanced techniques:

SEO Course Outline

Module 1: Introduction to SEO
1.1 What is SEO?
  - Definition and importance
  - How search engines work
1.2 Types of SEO
  - On-page SEO
  - Off-page SEO
  - Technical SEO

Module 2: Keyword Research
2.1 Understanding Keywords
  - Types of keywords: short-tail, long-tail, etc.
2.2 Tools for Keyword Research
  - Google Keyword Planner
  - SEMrush, Ahrefs, Ubersuggest
2.3 Analyzing Keyword Intent
  - Navigational, informational, transactional
2.4 Competitor Keyword Analysis

Module 3: On-Page SEO
3.1 Title Tags and Meta Descriptions
  - Best practices
3.2 Header Tags (H1, H2, H3)
  - Structure and hierarchy
3.3 URL Structure
  - Importance of SEO-friendly URLs
3.4 Content Optimization
  - Keyword placement and density
  - LSI keywords
  - User experience and readability
3.5 Image Optimization
  - Alt text, file size, and naming conventions

Module 4: Technical SEO
4.1 Site Speed Optimization
  - Tools and techniques
4.2 Mobile-Friendliness
  - Responsive design and mobile-first indexing
4.3 XML Sitemaps
  - Creation and submission
4.4 Robots.txt
  - Understanding directives
4.5 Canonical Tags
  - Avoiding duplicate content
4.6 Structured Data and Schema Markup
  - Introduction to schema.org

Module 5: Off-Page SEO
5.1 Link Building Strategies
  - White-hat vs. black-hat techniques
5.2 Content Marketing for SEO
  - Creating shareable content
.3 Social Media and SEO
  - Building an online presence
5.4 Influencer Outreach
  - Collaborating for backlinks

Module 6: Local SEO
6.1 Importance of Local SEO
  - Google My Business setup
6.2 Local Keyword Research
6.3 Citations and NAP Consistency
6.4 Reviews and Reputation Management

Module 7: SEO Tools and Analytics
7.1 Google Analytics
  - Setting up and understanding metrics
7.2 Google Search Console
  - Monitoring performance and indexing issues
7.3 SEO Audit Tools
  - Overview of tools like Screaming Frog, Moz

Module 8: Advanced SEO Techniques
8.1 Advanced Keyword Research
  - Topic clusters and content silos
8.2 A/B Testing for SEO
  - Testing page elements
8.3 International SEO
  - Hreflang tags and localization
8.4 Voice Search Optimization
8.5 E-A-T (Expertise, Authoritativeness, Trustworthiness)
  - Importance in content creation

Module 9: SEO Trends and Future
9.1 Staying Updated with SEO Changes
  - Algorithm updates
9.2 The Role of AI in SEO
9.3 Preparing for Future SEO Challenges

Module 10: Practical Applications and Case Studies
10.1 Real-world SEO Case Studies
10.2 Creating an SEO Strategy
  - Hands-on project
10.3 Measuring and Reporting Results
  - How to report on SEO performance

Course Completion
Final Exam or Project
Certification of Completion

Feel free to adjust the modules and topics according to your audience and specific goals!