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SEO

SEO

Duration: 6 weeks

Fee: 30,000 PKR

Module 1: Introduction to SEO

1.1 What is SEO?

  • Definition and importance of SEO
  • How search engines work
    1.2 Types of SEO
  • On-page SEO
  • Off-page SEO
  • Technical SEO

Module 2: Keyword Research

2.1 Understanding Keywords

  • Types of keywords: short-tail, long-tail, etc.
    2.2 Tools for Keyword Research
  • Google Keyword Planner
  • SEMrush, Ahrefs, Ubersuggest
    2.3 Analyzing Keyword Intent
  • Navigational, informational, transactional
    2.4 Competitor Keyword Analysis
  • Analyzing competitor strategies and identifying keyword gaps

Module 3: On-Page SEO

3.1 Title Tags and Meta Descriptions

  • Best practices for crafting optimized title tags and meta descriptions
    3.2 Header Tags (H1, H2, H3)
  • Structure and hierarchy for better SEO and readability
    3.3 URL Structure
  • Importance of SEO-friendly URLs and how to structure them
    3.4 Content Optimization
  • Keyword placement, keyword density, and LSI (Latent Semantic Indexing) keywords
  • User experience and readability for better engagement
    3.5 Image Optimization
  • Optimizing alt text, file size, and naming conventions for SEO

Module 4: Technical SEO

4.1 Site Speed Optimization

  • Tools and techniques to improve website speed (e.g., PageSpeed Insights, GTmetrix)
    4.2 Mobile-Friendliness
  • Responsive design, mobile-first indexing, and the importance of mobile optimization
    4.3 XML Sitemaps
  • How to create and submit sitemaps for better indexing
    4.4 Robots.txt
  • Understanding robots.txt directives and their role in SEO
    4.5 Canonical Tags
  • Avoiding duplicate content through canonicalization
    4.6 Structured Data and Schema Markup
  • Introduction to schema.org and how structured data helps search engines understand content

Module 5: Off-Page SEO

5.1 Link Building Strategies

  • White-hat vs. black-hat techniques
  • Effective and ethical link-building strategies
    5.2 Content Marketing for SEO
  • Creating shareable, link-worthy content that enhances SEO
    5.3 Social Media and SEO
  • Leveraging social media to improve SEO and build an online presence
    5.4 Influencer Outreach
  • Collaborating with influencers for backlinks and brand visibility

Module 6: Local SEO

6.1 Importance of Local SEO

  • Understanding the role of local SEO in search visibility
  • Setting up Google My Business and other local directories
    6.2 Local Keyword Research
  • Identifying local keywords and optimizing content for local search
    6.3 Citations and NAP Consistency
  • Ensuring Name, Address, Phone Number (NAP) consistency across local directories
    6.4 Reviews and Reputation Management
  • How to manage online reviews and reputation for local businesses

Module 7: SEO Tools and Analytics

7.1 Google Analytics

  • Setting up Google Analytics and understanding key metrics for SEO performance
    7.2 Google Search Console
  • Using Google Search Console to monitor indexing issues, performance, and keyword rankings
    7.3 SEO Audit Tools
  • Overview of SEO audit tools like Screaming Frog, Moz, and others

Module 8: Advanced SEO Techniques

8.1 Advanced Keyword Research

  • Building topic clusters and content silos to improve SEO
    8.2 A/B Testing for SEO
  • Conducting A/B tests to optimize page elements for better performance
    8.3 International SEO
  • Understanding Hreflang tags and localization for global SEO strategies
    8.4 Voice Search Optimization
  • Adapting your content for voice search and optimizing for featured snippets
    8.5 E-A-T (Expertise, Authoritativeness, Trustworthiness)
  • How E-A-T affects content quality and ranking

Module 9: SEO Trends and Future

9.1 Staying Updated with SEO Changes

  • Understanding and adapting to algorithm updates (Google, Bing, etc.)
    9.2 The Role of AI in SEO
  • The growing influence of artificial intelligence on SEO practices
    9.3 Preparing for Future SEO Challenges
  • Emerging trends and technologies that will shape the future of SEO

Module 10: Practical Applications and Case Studies

10.1 Real-World SEO Case Studies

  • Analyzing successful SEO campaigns and extracting actionable insights
    10.2 Creating an SEO Strategy
  • Step-by-step guide to developing a comprehensive SEO strategy
    10.3 Measuring and Reporting Results
  • How to measure SEO performance, set up reports, and track progress

 

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