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Digital Marketing

Digital Marketing

Duration: 6 weeks

Fee: 35,000 PKR

Module 1: Introduction to Digital Marketing

1.1 What is Digital Marketing?

  • Definition and importance
  • Differences between traditional and digital marketing
    1.2 Digital Marketing Channels
  • Overview of various channels (SEO, SEM, content marketing, social media, email marketing, etc.)

Module 2: Website Fundamentals

2.1 Building a Digital Presence

  • Importance of having a website
  • Key elements of a user-friendly website
    2.2 Basics of Web Analytics
  • Introduction to Google Analytics
  • Setting up tracking and understanding key metrics

Module 3: Search Engine Optimization (SEO)

3.1 Keyword Research and Strategy

  • Techniques for keyword research
  • Developing a strategy to target high-value keywords
    3.2 On-Page and Off-Page SEO
  • On-page optimization techniques (title tags, meta descriptions, header tags)
  • Off-page SEO tactics (link building, guest blogging, etc.)
    3.3 Technical SEO Fundamentals
  • Improving website speed, mobile-friendliness, and technical aspects of SEO
    3.4 Local SEO
  • Optimizing for local search results (Google My Business, NAP consistency)

Module 4: Content Marketing

4.1 The Role of Content in Digital Marketing

  • Importance of content in driving engagement and conversions
  • Types of content: blogs, videos, infographics, etc.
    4.2 Content Creation and Strategy
  • Developing a content calendar and aligning content with marketing goals
    4.3 Content Distribution and Promotion
  • Strategies for content distribution (organic, paid, influencer, etc.)
    4.4 Measuring Content Performance
  • Key metrics for content marketing success (traffic, engagement, conversion rates)

Module 5: Social Media Marketing

5.1 Overview of Social Media Platforms

  • Key platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.
    5.2 Creating a Social Media Strategy
  • Target audience, content planning, and goal-setting
    5.3 Content Creation for Social Media
  • Best practices for engagement and creating shareable content
    5.4 Paid Advertising on Social Media
  • Overview of Facebook Ads, Instagram Ads, Twitter Ads, etc.
  • Creating targeted ad campaigns for specific goals

Module 6: Email Marketing

6.1 Understanding Email Marketing

  • Importance, benefits, and types of email marketing (newsletters, promotional emails, etc.)
    6.2 Building an Email List
  • Strategies for growing and segmenting an email list
    6.3 Creating Effective Email Campaigns
  • Techniques for A/B testing, segmentation, and personalization
    6.4 Analyzing Email Marketing Performance
  • Key metrics: open rates, click-through rates, conversion rates

Module 7: Pay-Per-Click Advertising (PPC)

7.1 Introduction to PPC

  • Basics of PPC campaigns and platforms (Google Ads, Bing Ads, etc.)
    7.2 Keyword Research for PPC
  • Choosing the right keywords for paid campaigns
    7.3 Creating Effective Ads
  • Crafting compelling ad copy and designing effective ads
    7.4 Budgeting and Bidding Strategies
  • Setting and managing a PPC budget
    7.5 Analyzing PPC Campaign Performance
  • Tracking performance metrics (CTR, CPC, ROI) and optimizing campaigns

Module 8: Affiliate Marketing

8.1 Understanding Affiliate Marketing

  • How affiliate marketing works and the key players (affiliates, merchants, networks)
    8.2 Finding and Joining Affiliate Programs
  • How to find reputable affiliate programs and networks
    8.3 Creating Affiliate Marketing Strategies
  • Developing effective affiliate strategies for increased revenue

Module 9: Mobile Marketing

9.1 The Importance of Mobile Marketing

  • The rise of mobile usage and its implications for marketing
    9.2 Mobile-Friendly Content Creation
  • Optimizing content for mobile devices
    9.3 App Marketing Strategies
  • Techniques for promoting mobile apps through ads and app stores
    9.4 SMS and Push Notification Marketing
  • Utilizing SMS and push notifications to engage with customers on mobile

Module 10: Data Analysis and Reporting

10.1 Introduction to Marketing Analytics

  • Key concepts in marketing analytics and data collection
    10.2 Using Google Analytics for Digital Marketing
  • How to leverage Google Analytics for tracking and reporting digital marketing efforts
    10.3 Creating Marketing Reports
  • How to report on key performance indicators (KPIs) and metrics
    10.4 Data-Driven Decision Making
  • Using analytics to drive marketing decisions and optimize campaigns

Module 11: Emerging Trends in Digital Marketing

11.1 The Role of AI and Automation

  • How AI is changing digital marketing (chatbots, predictive analytics, automation)
    11.2 Voice Search and Smart Speakers
  • Optimizing for voice search and smart speakers (Google Home, Alexa)
    11.3 Virtual and Augmented Reality in Marketing
  • Exploring VR and AR as tools for engagement and immersive experiences
    11.4 Sustainability and Ethical Marketing
  • Importance of sustainability and ethics in modern digital marketing practices

Module 12: Capstone Project

12.1 Developing a Comprehensive Digital Marketing Strategy

  • Hands-on project where participants create a full digital marketing strategy
    12.2 Presenting Your Strategy
  • How to present your strategy to stakeholders
    12.3 Peer Reviews and Feedback
  • Review and feedback sessions from peers and instructors

 

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