Digital Marketing
Duration: 6 weeks
Fee: 35,000 PKR
Module 1: Introduction to Digital Marketing
1.1 What is Digital Marketing?
- Definition and importance
- Differences between traditional and digital marketing
1.2 Digital Marketing Channels - Overview of various channels (SEO, SEM, content marketing, social media, email marketing, etc.)
Module 2: Website Fundamentals
2.1 Building a Digital Presence
- Importance of having a website
- Key elements of a user-friendly website
2.2 Basics of Web Analytics - Introduction to Google Analytics
- Setting up tracking and understanding key metrics
Module 3: Search Engine Optimization (SEO)
3.1 Keyword Research and Strategy
- Techniques for keyword research
- Developing a strategy to target high-value keywords
3.2 On-Page and Off-Page SEO - On-page optimization techniques (title tags, meta descriptions, header tags)
- Off-page SEO tactics (link building, guest blogging, etc.)
3.3 Technical SEO Fundamentals - Improving website speed, mobile-friendliness, and technical aspects of SEO
3.4 Local SEO - Optimizing for local search results (Google My Business, NAP consistency)
Module 4: Content Marketing
4.1 The Role of Content in Digital Marketing
- Importance of content in driving engagement and conversions
- Types of content: blogs, videos, infographics, etc.
4.2 Content Creation and Strategy - Developing a content calendar and aligning content with marketing goals
4.3 Content Distribution and Promotion - Strategies for content distribution (organic, paid, influencer, etc.)
4.4 Measuring Content Performance - Key metrics for content marketing success (traffic, engagement, conversion rates)
Module 5: Social Media Marketing
5.1 Overview of Social Media Platforms
- Key platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.
5.2 Creating a Social Media Strategy - Target audience, content planning, and goal-setting
5.3 Content Creation for Social Media - Best practices for engagement and creating shareable content
5.4 Paid Advertising on Social Media - Overview of Facebook Ads, Instagram Ads, Twitter Ads, etc.
- Creating targeted ad campaigns for specific goals
Module 6: Email Marketing
6.1 Understanding Email Marketing
- Importance, benefits, and types of email marketing (newsletters, promotional emails, etc.)
6.2 Building an Email List - Strategies for growing and segmenting an email list
6.3 Creating Effective Email Campaigns - Techniques for A/B testing, segmentation, and personalization
6.4 Analyzing Email Marketing Performance - Key metrics: open rates, click-through rates, conversion rates
Module 7: Pay-Per-Click Advertising (PPC)
7.1 Introduction to PPC
- Basics of PPC campaigns and platforms (Google Ads, Bing Ads, etc.)
7.2 Keyword Research for PPC - Choosing the right keywords for paid campaigns
7.3 Creating Effective Ads - Crafting compelling ad copy and designing effective ads
7.4 Budgeting and Bidding Strategies - Setting and managing a PPC budget
7.5 Analyzing PPC Campaign Performance - Tracking performance metrics (CTR, CPC, ROI) and optimizing campaigns
Module 8: Affiliate Marketing
8.1 Understanding Affiliate Marketing
- How affiliate marketing works and the key players (affiliates, merchants, networks)
8.2 Finding and Joining Affiliate Programs - How to find reputable affiliate programs and networks
8.3 Creating Affiliate Marketing Strategies - Developing effective affiliate strategies for increased revenue
Module 9: Mobile Marketing
9.1 The Importance of Mobile Marketing
- The rise of mobile usage and its implications for marketing
9.2 Mobile-Friendly Content Creation - Optimizing content for mobile devices
9.3 App Marketing Strategies - Techniques for promoting mobile apps through ads and app stores
9.4 SMS and Push Notification Marketing - Utilizing SMS and push notifications to engage with customers on mobile
Module 10: Data Analysis and Reporting
10.1 Introduction to Marketing Analytics
- Key concepts in marketing analytics and data collection
10.2 Using Google Analytics for Digital Marketing - How to leverage Google Analytics for tracking and reporting digital marketing efforts
10.3 Creating Marketing Reports - How to report on key performance indicators (KPIs) and metrics
10.4 Data-Driven Decision Making - Using analytics to drive marketing decisions and optimize campaigns
Module 11: Emerging Trends in Digital Marketing
11.1 The Role of AI and Automation
- How AI is changing digital marketing (chatbots, predictive analytics, automation)
11.2 Voice Search and Smart Speakers - Optimizing for voice search and smart speakers (Google Home, Alexa)
11.3 Virtual and Augmented Reality in Marketing - Exploring VR and AR as tools for engagement and immersive experiences
11.4 Sustainability and Ethical Marketing - Importance of sustainability and ethics in modern digital marketing practices
Module 12: Capstone Project
12.1 Developing a Comprehensive Digital Marketing Strategy
- Hands-on project where participants create a full digital marketing strategy
12.2 Presenting Your Strategy - How to present your strategy to stakeholders
12.3 Peer Reviews and Feedback - Review and feedback sessions from peers and instructors