Digital Marketing

Duration: 6 weeks

Fee: 35,000 PKR

Here's a comprehensive outline for a Digital Marketing course, structured from beginner to advanced levels:

Digital Marketing Course Outline

Module 1: Introduction to Digital Marketing
1.1 What is Digital Marketing?
  - Definition and importance
  - Differences between traditional and digital marketing
1.2 Digital Marketing Channels
  - Overview of various channels (SEO, SEM, content marketing, social media, email marketing, etc.)
  
Module 2: Website Fundamentals
2.1 Building a Digital Presence
  - Importance of a website
  - Key elements of a user-friendly website
2.2 Basics of Web Analytics
  - Introduction to Google Analytics
  - Setting up tracking and understanding metrics

Module 3: Search Engine Optimization (SEO)
3.1 Keyword Research and Strategy
3.2 On-Page and Off-Page SEO
 3.3 Technical SEO Fundamentals
3.4 Local SEO

Module 4: Content Marketing
4.1 The Role of Content in Digital Marketing
  - Types of content (blogs, videos, infographics, etc.)
4.2 Content Creation and Strategy
  - Developing a content calendar
4.3 Content Distribution and Promotion
4.4 Measuring Content Performance

Module 5: Social Media Marketing
5.1 Overview of Social Media Platforms
  - Facebook, Instagram, Twitter, LinkedIn, etc.
5.2 Creating a Social Media Strategy
  - Target audience and goals
5.3 Content Creation for Social Media
  - Best practices for engagement
5.4 Paid Advertising on Social Media
  - Overview of Facebook Ads, Instagram Ads, etc.

Module 6: Email Marketing
6.1 Understanding Email Marketing
  - Importance and benefits
6.2 Building an Email List
  - Strategies for list growth
6.3 Creating Effective Email Campaigns
  - A/B testing, segmentation, and personalization
6.4 Analyzing Email Marketing Performance

Module 7: Pay-Per-Click Advertising (PPC)
7.1 Introduction to PPC
  - Google Ads fundamentals
7.2 Keyword Research for PPC
7.3 Creating Effective Ads
  - Ad copy and design principles
7.4 Budgeting and Bidding Strategies
7.5 Analyzing PPC Campaign Performance

Module 8: Affiliate Marketing
8.1 Understanding Affiliate Marketing
  - How it works and key players
8.2 Finding and Joining Affiliate Programs
8.3 Creating Affiliate Marketing Strategies

Module 9: Mobile Marketing
9.1 The Importance of Mobile Marketing
9.2 Mobile-Friendly Content Creatio
9.3 App Marketing Strategies
9.4 SMS and Push Notification Marketing

Module 10: Data Analysis and Reporting
10.1 Introduction to Marketing Analytics
10.2 Using Google Analytics for Digital Marketing
10.3 Creating Marketing Reports
  - Key performance indicators (KPIs) and metrics
10.4 Data-Driven Decision Making

Module 11: Emerging Trends in Digital Marketing
11.1 The Role of AI and Automation
11.2 Voice Search and Smart Speakers
11.3 Virtual and Augmented Reality in Marketing
11.4 Sustainability and Ethical Marketing

Module 12: Capstone Project
12.1 Developing a Comprehensive Digital Marketing Strategy
12.2 Presenting Your Strategy
12.3 Peer Reviews and Feedback

Course Completion
Final Assessment or Project
Certification of Completion

This outline covers a broad range of topics essential for mastering digital marketing. You can adjust the modules and topics based on your target audience and specific learning objectives!